The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Written by David Meerman Scott

Narrated by David Meerman Scott

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.

• Language: English
• Publisher: Ascent Audio
• Release date: Sep 2, 2021
• ISBN: 9781663705372

Reviews for The New Rules of Sales and Service

[catherinemilos · Rating: 5 out of 5 stars]

A common sense book about the shift in sales and customer service culture. It would be really useful for writers, editors and communications professionals, as well as sales people and businesses losing customers by staying old school. The idea of an educated consumer and integrated sales consulting is something millennials and later generations will really appreciate. It is their reality.

The only downside is this book meanders with a lot of stories and doesn't get to the point quickly, or always clearly. Valuable ideas get drowned out by the stories and exposition.

I highly recommend this book to anyone who is involved with sales and customer service. I just wish there was a shorter version with all the highlights.