The Art and Business of Teaching Yoga: The Yoga Professional's Guide to a Fulfilling Career

Written by Amy Ippoliti and Taro Smith, PhD

Narrated by Amy Ippoliti

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You'll learn to: build a loyal student base, plan dynamic classes, optimize your own practice, become more financially stable, maintain a marketing plan, use social media effectively, create a unique brand identity, and inspire even more students to embrace yoga.

• Language: English
• Publisher: Tantor Media, Inc
• Release date: Jul 24, 2019
• ISBN: 9781977346803

Amy Ippoliti

Amy Ippoliti is a pioneer of advanced yoga education who has written for many publications. She teaches online at YogaGlo.com and at venues including Kripalu, Yoga Journal LIVE! events, and Wanderlust festivals. Amy and Taro cofounded 90 Monkeys, an online school that has enhanced the skills of yoga professionals in 65 countries. They live in Boulder, CO.

Reviews for The Art and Business of Teaching Yoga

[Ryan Gary Edmonds · Rating: 5 out of 5 stars]

Brilliant content. As a studio owner, and trainer of yoga teachers, this book can easily be one my prescribed text books.

[Gina · Rating: 5 out of 5 stars]

Thank you, Amy! Beautifully put, laid out with effective steps, and spiritual roots. I started in the same era, found it highly relatable, and spoke to me as a New Yoga teacher, beginning this new road of my 25 years of Yoga roads!