Inside the Tornado
Written by Geoffrey A. Moore
Narrated by Geoffrey A. Moore
3.5/5
()
About this audiobook
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.
Geoffrey A. Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
More audiobooks from Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Rating: 4 out of 5 stars4/5Escape Velocity: Free Your Company's Future from the Pull of the Past Rating: 3 out of 5 stars3/5Zone to Win: Organizing to Compete in an Age of Disruption Rating: 4 out of 5 stars4/5
Related to Inside the Tornado
Related audiobooks
Experimentation Works: The Surprising Power of Business Experiments Rating: 4 out of 5 stars4/5The Innovator's Dilemma: Meeting the Challenge of Disruptive Change Rating: 4 out of 5 stars4/5Seeing What's Next: Using the Theories of Innovation to Predict Industry Change Rating: 4 out of 5 stars4/5Focus Rating: 4 out of 5 stars4/5The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Rating: 4 out of 5 stars4/5Customer Innovation: Customer-centric Strategy for Enduring Growth Rating: 4 out of 5 stars4/5Reengineering the Corporation Rating: 3 out of 5 stars3/5The Wide Lens: A New Strategy for Innovation Rating: 5 out of 5 stars5/5Lean Enterprise: How High Performance Organizations Innovate at Scale Rating: 5 out of 5 stars5/5The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture Rating: 5 out of 5 stars5/5Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Rating: 5 out of 5 stars5/5Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants Rating: 0 out of 5 stars0 ratingsThe Discipline of Innovation Rating: 4 out of 5 stars4/5Lean Solutions: How Companies and Customers Can Create Value and Wealth Together Rating: 3 out of 5 stars3/5Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Rating: 4 out of 5 stars4/5The Clayton M. Christensen Reader Rating: 0 out of 5 stars0 ratingsThe Ways to New: 15 Paths to Disruptive Innovation Rating: 5 out of 5 stars5/5Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Rating: 4 out of 5 stars4/5The Lean Enterprise: How Corporations Can Innovate Like Startups Rating: 4 out of 5 stars4/5Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too) Rating: 3 out of 5 stars3/5The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company Rating: 4 out of 5 stars4/5Disruptive Innovation Rating: 4 out of 5 stars4/5Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World Rating: 5 out of 5 stars5/5The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done Rating: 4 out of 5 stars4/5Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers(3rd Edition) Rating: 5 out of 5 stars5/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 5 out of 5 stars5/5The Innovator's Solution: Creating and Sustaining Successful Growth Rating: 4 out of 5 stars4/5Jobs To Be Done: A Roadmap for Customer-Centered Innovation Rating: 4 out of 5 stars4/5Competing Against Luck: The Story of Innovation and Customer Choice Rating: 5 out of 5 stars5/5
Marketing For You
Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5
Reviews for Inside the Tornado
50 ratings3 reviews
- Rating: 4 out of 5 stars4/5Nice Book , should read this book after Crossing the Chasm by the same author
2 people found this helpful
- Rating: 5 out of 5 stars5/5Great read, analysis of competitiveness of markets and how it emerges and shifts. Old one but still always relevent. One of the few that worth a second read
2 people found this helpful
- Rating: 5 out of 5 stars5/5Excellent book. After you've "crossed the chasm" (another of Moore's books) and you're on the other side, you need to build the momentum. Get the bowling pins knocking down so fast they create a tornado. When you read the "Chasm" books by Moore, you'll understand! Top flight marketing book and well worth the read.