Rating: 4 out of 5 stars
4/5
Audiobook6 hours
Escape Velocity: Free Your Company's Future from the Pull of the Past
Written by Geoffrey A Moore
Narrated by Rick Adamson
Rating: 3.5 out of 5 stars
3.5/5
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Business Strategy
Market Competition
Execution Power
Category Power
Market Power
Underdog Story
Innovation & Technology
Mentor
Hero's Journey
Power Struggle
Big Bad
Transformation
Power Dynamics
Business Rivalry
Corporate Politics
Offer Power
Resource Allocation
About this audiobook
“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
LanguageEnglish
PublisherHarperCollins
Release dateSep 6, 2011
ISBN9780062100337
Author
Geoffrey A Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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