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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Audiobook9 hours

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Written by Geoffrey A. Moore

Narrated by Mike Chamberlain

Rating: 4 out of 5 stars

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About this audiobook

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

LanguageEnglish
PublisherHarperAudio
Release dateDec 11, 2012
ISBN9780062262714
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Author

Geoffrey A. Moore

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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