Covering the Cannabusiness
May 30, 2018
4 minutes
By Alex Moersen
Can an industry be truly valid until people are talking about it? Publications such as High Times have long been popular for their engaging yet laid-back coverage of cannabis culture. However, as marijuana became more mainstream, Cassandra Farrington, CEO of Marijuana Business Daily, noticed a gap in coverage. While lifestyle and culture had been nearly bled dry, few were exploring the business realm. In 2010, Farrington stepped onto the scene to share her business and media acumen in the space. In this exclusive interview, Farrington discusses the potential of this ever-expanding industry and her methods for fighting stigmas.
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