AND TO TAKE IT FURTHER STILL...

Here is an uncomfortable truth: In time, everything in your life, as you know it, will perish. This is true of your relationships, your jobs, and, perhaps especially so, your business. It’s not nihilism; it’s just reality. But rather than taking this state of affairs as a defeat, I propose instead that it is actually a wonderful phenomenon.

In mathematics, it’s referred to as the S-curve. Essentially, the S-curve describes the predictable pattern of anything that develops over time: You’re born, you grow—first gradually and then more quickly—you slow down as you mature, and then you fade out. This trajectory