Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Written by Thales S. Teixeira and Greg Piechota
Narrated by Tom Weitzel
5/5
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About this audiobook
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond — as well as what potential start-ups must master if they hope to gain a competitive edge.
As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other start-ups that have shaken up incumbents and threatened the status quo.
For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head-to-head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.
In a penetrating narrative filled with case studies and stories, Teixeira shows us how start-ups successfully disrupt industries — and what industry leaders must do to avoid being disrupted and protect their domain.
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Reviews for Unlocking the Customer Value Chain
6 ratings1 review
- Rating: 5 out of 5 stars5/5Incredible book to listen to. Got the physical copy as well. If you are looking to launch a startup, you should read this book.