9 min listen
At Booking.com, Innovation Means Constant Failure
FromCold Call
ratings:
Length:
26 minutes
Released:
Sep 3, 2019
Format:
Podcast episode
Description
Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. Instead, Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do.
Released:
Sep 3, 2019
Format:
Podcast episode
Titles in the series (100)
Cold Calling Stella McCartney by Cold Call