A/B testing and experimentation are the most reliable way to determine whether a change to your product will have the desired effect on your business. Unfortunately, being able to design, deploy, and validate experiments is a complex process that requires a mix of technical capacity and organizational involvement which is hard to come by. Chetan Sharma founded Eppo to provide a system that organizations of every scale can use to reduce the burden of managing experiments so that you can focus on improving your business. In this episode he digs into the technical, statistical, and design requirements for running effective experiments and how he has architected the Eppo platform to make the process more accessible to business and data professionals.