When a franchise brand tries attracting new franchisees, they often run into the same problem: Potential franchisees think they’re not the right fit when in fact, they might be perfect.
Why? Because oftentimes, people assume they need a certain kind of background to run a niche franchise brand. They think they need an education background to run a school, for example, or they need a blue-collar background to run a cleaning business. This often isn’t the case, though: Brands want franchisees who understand the business opportunity first, and who are willing and able to learn everything else.
So how can a brand get that message across? “You have to make sure your brand is attractive and constantly letting them know why you should be a part of this,”
