It Takes a Tribe: Building the Tough Mudder Movement

Written by Will Dean

Narrated by Eliot Hill

Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill.

Tough Mudder is not a race. It's a challenge.

Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.

This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

• Language: English
• Publisher: Penguin UK Audio
• Release date: Sep 12, 2017
• ISBN: 9780241292594

Will Dean

Will Dean grew up in the East Midlands of the United Kingdom. After studying law at the London School of Economics and working in London, he settled in rural Sweden where he built a wooden house in a vast forest, and it’s from this base that he compulsively reads and writes. His debut novel, Dark Pines, was selected for Zoe Ball’s book club on ITV, shortlisted for the National Book Award (UK), The Guardian’s Not the Booker prize, and was named a Telegraph book of the year. He is also the author of The Last One, First Born, The Last Thing to Burn, which was shortlisted for the Theakston Old Peculier Crime Novel of the Year, and The Chamber.