Finishing a triathlon is a grueling achievement, only accomplished by those who are in peak physical and mental condition. Once finished, the top of the top go on to train for an Ironman, arguably the toughest triathlon on the planet. One hundred and forty miles of pain and pressure, broken up into a two-mile swim, a one hundred and twelve-mile bike ride, and a twenty-six-mile run. This is not a race for the faint of heart, and if you can finish just one, you have bragging rights forever.What would it take for someone to finish not one ironman, not two, not ten, not twenty, but 100 consecutive Ironman races, back to back? Wake up, swim, bike, and run over one hundred and forty miles, go to sleep, and do it all over again. That’s what James “Iron Cowboy” Lawrence did, smashing through world records and personal goals.James sits down with Brandon and David today to talk about mental toughness, creating goals that scare you, gradually working your way up to mastery, and asking “what am I willing to sacrifice to reach the end?” James had to run a business, take care of his seven-person family, and compete for more than a quarter of a year straight. If he can conquer one of the greatest physical and mental feats the world has ever witnessed, what’s stopping you from accomplishing your goals?In This Episode We Cover:Pushing yourself past the limit to see what you’re truly capable ofBreaking multiple world records and developing mental toughness Why your goals should scare you enough to pursue themWhy you don’t need to 10x your output and the importance of small stepsFinding what you’re willing to sacrifice to reach your goalWhy every great athlete, entrepreneur, and leader needs a rockstar team Choosing the person who “doesn’t break” under hard circumstancesAnd So Much More!Links from the ShowBiggerPockets ForumsBiggerPockets Youtube ChannelBiggerPockets PodcastBiggerPockets BookstoreOpen Door CapitalBiggerPockets PerksBiggerPockets InsightsBiggerPockets BooksBiggerPockets Podcast 485: Atomic Habits That Help You Achieve Unthinkable Success w/ NYT Best Selling Author James ClearJames “Iron Cowboy” Lawrence's WebsiteClick here to check the full show notes: https://www.biggerpockets.com/show507See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.