“Tough” is an adjective we often associate with our perception of manliness. But in the relative ease of modernity, men are becoming increasingly soft and pathetic. Being tough is no longer amatter of survival but a matter of choice. And, why wouldn’t you choose to be tough? It’s rhetorical but why are so many men weak? My guest today, founder of MTNTOUGH, Dustin Diefenderfer is a man who knows what it means to be tough. He’s also training thousands of men to do the same though physical fitness that matters in the mountains and in everyday life. Today, we talk about the importance of brotherhood, the reason every man needs a purpose, passion, and plan, taking “tests” to quantify your progress, what he calls, “the 10-year rule,” the “Spartan Effect,” and so much more.    SHOW HIGHLIGHTS What does it mean to be tough? The importance of brotherhood Why every man needs a purpose, passion, and plan Taking "tests" to quantify your progress The "10 year rule" The Spartan Effect   Order of Man Merchandise. Pick yours up today! Get your signed copy of Ryan's latest book, The Masculinity Manifesto Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready Download the NEW Order of Man Twelve-Week Battle Planner App and maximize your week.