Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals
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About this audiobook
Taking a page from the Marines' Parris Island Boot Camp, Brodow drills listeners on the basic skills needed to master the art of negotiation. After completing Brodow's basic training program, you will have learned how to:
Conquer your fear of confrontation and overcome the negative behaviors that hold you back
Identify and develop your personal negotiation style
Assess the other side's strengths and weaknesses
Get the other side to make concessions without giving up any of your goals
Master the art of listening to understand the other side's position and strengthen your own
Avoid getting sidetracked by personal or emotional issues
Create an atmosphere of trust in which the other party is a collaborator rather than a competitor
Break through impasses and close the deal
Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most listeners never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He shows how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.
Ed Brodow
Ed Brodow is the bestselling author of Fixer, Negotiation Boot Camp, Women From Venus, and Beating the Success Trap. An internationally recognized expert on the art of negotiation, Ed was dubbed "King of Negotiators" by SEC Chairman Harvey Pitt. Ed has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. As a speaker, he has enthralled more than 1,000 audiences in Paris, Milan, Singapore, Tokyo, Bangkok, Sao Paulo, Athens, Nairobi, Toronto, and New York. Ed is a veteran member of Screen Actors Guild, appearing in American and European movies with Jessica Lange, Ron Howard, and Christopher Reeve. A former Marine Corps officer, Ed graduated from Brooklyn College and lives in Monterey, California. His latest book is In Lies We Trust: How Politicians and the Media Are Deceiving the American Public.
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