With his company Klevr Solutions Icon produces some of the best events around. He strives to help companies reach their first $1,000,000 day through live vents. In this episode he breaks down exactly how he got here and oddly enough, why he doesn't believe in pigeons. TIMESTAMPS:00:00 - Intro02:33 - Who is Iconic Becker?03:26 - Iconic hates the letter C?04:39 - From videographer to event coordinator05:54 - Going for the biggest targets because they never look up.08:10 - Selling a $28,000,000 with one video09:29 - Using testimonials to collect data10:17 - When Covid hit11:24 - Where the transition point came13:00 - Pulling the data13:31 - What was the main thing wrong with events14:18 - One of the best events16:02 - Once they had the framework17:20 - When Icon reached out to Joel20:17 - Dan Bilzerian's assistant couldn't compete24:10 - Pulling off Joel's event against all odds26:13 - The Church of Chaplin27:27 - After the success with Joel28:18 - Why do you bring up Avatar so much?30:26 - What makes the events good?33:16 - Fluidity of education and having a start and stop36:28 - The best way to select speakers37:39 - Eddies props to Icon40:48 - Credit to his team42:54 - Testimonial feedback43:00 - If the tickets are expensive you must deliver43:37 - The #1 thing people remember from events44:30 - Making an event feel like an experience 45:53 - Are name tags necessary?48:04 - Taking care of the speakers50:44 - Quick delivery52:00 - The point of events53:34 - Agency Founders55:41 - A funny scenario59:00 - It's like a sport for Icon01:02:08 - What did you learn from your reality show?01:05:29 - Selling his show to HGTV01:07:55 - Where do you see things going virtually?01:11:32 - Experimenting outside of Facebook01:12:39 - Life 3.001:19:24 - What does Eddie think about it?01:21:32 - Why Icon documents everything01:23:22 - The fortune cookie01:25:17 - Where to find Iconic FOLLOW ICONInstagram: https://www.instagram.com/iconicbecker/?hl=en Facebook: https://www.facebook.com/iconicbecker Documentary: https://www.youtube.com/watch?v=7temZ-6hhxw FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast