Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude. Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.   FOLLOW JOEL: YouTube: https://www.youtube.com/@officialjoelkaplan Instagram: https://www.instagram.com/officialjoelkaplan TikTok: https://www.tiktok.com/@officialjoelkaplan Agency Lab Instagram: https://www.instagram.com/agencylab.io TIMESTAMPS: 1:56 - Intro + their relationship 4:44 - Joel hitting $1M a month, imposter syndrome 5:50 - Content is VALUABLE 8:05 - Turning off ads to create content. 10:33 - "I was really bad at content..." 12:00 - How much do you focus on content? 14:27 - Where you should start when creating content. 21:10 - Purchasing power of social media followers. 25:09 - Character matters. Do you WANT to go viral? 31:03 - How to tap into your emotions for content. 33:40 - Followers = "Virtual Network" 36:12 - How to stand out when making content. 40:55 - "One of my biggest regrets..." 41:25 - What IS content? 44:44 - The more you give, the more your brand grows. 46:26 - Driving vs. Converting in content. 51:20 - Different directions when making content. 53:47 - Here is why you should make a podcast. 56:52 - What is Joel doing in the next 12 months? 1:03:11 - Harder to get coaches as you scale. 1:04:52 - All of Joel's courses are free! + Outro We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/iMakeBADAds Marketing Course: https://www.brilliantmarketers.com/