Joel Kaplan & Sergio Tavarez (Founders of Agency Lab) uncover the biggest scam in the USA, why they make such great partners, how they’ve built multiple seven and eight figure brands, the importance of coming up with a great offer, and why they love Andrew Tate. Sergio joins the podcast for the first time to share his story of growing up with a single mother, why he decided to drop out of college, how he got his start as an entrepreneur, and why he doesn’t believe in reading books.Joel Kaplan has made a name for himself as one of the KINGS of SMMA. He scaled his first marketing agency, Atlas Digital, to over 200 clients and pulling in $300K/month. After selling his agency, he partnered with Sergio to launch Agency Lab, a coaching program for entrepreneurs looking to start and scale their own marketing agencies. Since then, they’ve been able to help over 80 agency owners hit $100K+/month and 100s cross $10K+/month.To hear Joel’s story, make sure to check out Episode 7 of 4Media Uncut: https://youtu.be/W46BtOk5DTE  FOLLOW JOEL:Instagram: https://www.instagram.com/officialjoelkaplan/ Facebook: https://www.facebook.com/joelkaplan YouTube: https://www.youtube.com/channel/UCxV_DtAUhJS-XdsalMUCJoQ Agency Lab: https://www.agencylab.io/ FOLLOW SERGIO:Instagram: https://www.instagram.com/officialsergiotavarez/ Facebook: https://www.facebook.com/profile.php?id=100047269611917 YouTube: https://www.youtube.com/channel/UCYR-BruCa4pacFjOaLR8gdQ/ Agency Lab: https://www.agencylab.io/ TIMESTAMPS:00:00 - Intro1:35 - Podcast Start4:15 - What they teach through Agency Lab7:46 - Sergio’s backstory11:57 - Why high school is a bigger scam than college 17:00 - Where Eddie’s deepest relationships came from19:38 - Joel wants people to see him for more than his money21:29 - Why Sergio doesn’t read books24:17 - Reach out to the Author, don’t read the book29:30 - Stop Reading and Start Building32:41 - Sergio went to college as a high school dropout33:29 - Why Sergio dropped out of college35:15 - Why Sergio started an Agency37:31 - Joel thought Sergio was a catfish39:20 - How Joel met Sergio44:16 - Approaching Girls vs CEOs46:05 - The story of Joel selling his agency54:50 - Eddie’s opinion on Partnerships in business59:11 - Joel’s key to a good business partner1:01:09 - The night Joel told Sergio he was going to be his business partner1:06:26 - Joel & Sergio love Andrew Tate1:14:03 - Why Joel & Sergio don’t believe in Happiness1:20:00 - Sergio talks about Regret1:22:40 - Joel’s Seven Uncomfortable Truths1:25:58 - Lebanon’s Fake Inflation  1:28:10 - You can BUY money1:28:42 - Joel’s Seven Uncomfortable Truths (cont)1:32:47 - What do you believe in that most people don’t?1:34:48 - Being a financial slave vs being financially free1:39:24 - How Joel overcame his Fear of Public Speaking1:48:15 - Why you shouldn’t give AF1:51:10 - Why does Andrew eat so much Watermelon?1:52:26 - Joel & Andrew start a Watermelon company1:55:02 - Why Joel’s competitors resent him1:56:50 - Sales vs Offer vs Brand1:58:06 - Joel’s free offer idea1:59:46 - Sergio’s advice for coming up with offers2:07:55 - The importance of building an outbound sales team2:13:35 - Why Sergio leaned into his quirkiness2:14:55 - Sergio secretly never plugs in his $400 microphone2:16:05 - Sergio hitchhiked to the podcast because his phone died2:20:59 - Sergio’s Fortune Cookie Advice2:24:50 - Joel’s Fortune Cookie Advice    FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www