Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.   Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur. FOLLOW PAUL: Instagram: https://www.instagram.com/pauldaley/ LinkedIn: https://www.linkedin.com/in/pauljdaley/ TIMESTAMPS: 0:00 - Introduction and Welcoming Paul 1:19 - How did you get into the agency space? 2:38 - Why would you leave a $100k/mo agency? 6:00 - Having a “sellable business” 12:31 - Moving to Joel Kaplan’s team 14:49 - Lessons from Joel’s Operational Style 17:16 - Sales Manager > COO > CEO, what were your responsibilities? 20:34 - CEO vs COO and how they’re different 25:25 - What did you learn from Iman? 29:18 - Eddie vs Paul on core values & mission statement 39:00 - Let’s dig into the acquisition info side… 44:35 - What happens in the sales funnel? + Sales resistance 49:42 - Top 3 things people need to do in the info product space 01:04:38 - What’s next for Paul? 01:08:54 - Fortune Cookie Advice + Closing Questions   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/