This week Jim is on the road and hanging out with Ed from Sonic Cupcake and Dave from the Cigar Authority at Studio 21 Cafe. We talk about his book David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers and how he uses his podcast to boost his business. VIDEO VERSION  SPONSOR: PodcastBranding.co If you need artwork for your podcast, a logo, or a website, Mark Des Cotes at podcastbranding.co will make you look amazing. How? His personalized approach makes sure your brand matches your podcast and everything ties together to make you look professional and create a stunning first impression. Let Mark know you heard about it on Ask the Podcast Coach when you go to www.podcastbranding.co  TIMELINE 01:09 Sponsor: Podcastbranding.co 02:29 Jim Joins David Garofalo 03:20 David Garofalo has a book as well 04:56 How The Podcast is Boosting Cigar Sales 06:39 Promotion when your content is blocked 10:20 Getting Monetization Ideas From Your Audience 11:01 THREE YEARS (A Popular Answer) 13:41 WIN WIN WIN Can go Forever 15:15 The Power of the Niche 16:51 Anything Didn't work? 19:43 What Do You Think of the Set? 24:40 Using Your Podcast To Open Doors 27:43 How Long Does it Take A Traditional Store to Grow 30:29 Our Awesome Supporters 32:33 Advice for New Podcasters 34:46 How Do You Deal With Censorship? 39:52 Accepting Constructive Criticism 42:18 How Has COVID Affected Your Business? 46:45 Ask the Podcast Coach Downloads 47:20 The Motivation Behind Ask The Podcast Coach 48:50 Sponsors and Downloads 50:11 Same Formula Different Niche-Different Result 54:06 A Passionate Nich is Needed 56:25 Road Trip Report PATRONS ONLY Become a PATRON 01:00:21 Cats Are Horrible Podcasters 01:02:49 EU Podcaster Gets Investigated 01:05:26 RIAA Takes Down Show 01:06:36 Focusrite 2i2 Question 01:12:23 Old Hissy Mixers 01:18:52 Normalization 01:23:43 Auphonic is great, but... 01:25:08 No Show on the 24th of October   Ready To Start Your Podcast? Join the School of Podcasting and avoid: Spending too much money on equipment you don't need Sounding unprofessional Creating a podcast that nobody will listen to. The School of Podcasting helps you sound great, and connect with your audience. Learn how to plan, launch, and grow your audience. Go to www.schoolofpodcasting.com/start and use the coupon code ask Mentioned in This Episode David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers Audio-Technica BPHS1 Broadcast Stereo Headset with Dynamic Cardioid Boom Mic