42 min listen
194: Unlocking the Right Data for Growth
194: Unlocking the Right Data for Growth
ratings:
Length:
37 minutes
Released:
Apr 15, 2021
Format:
Podcast episode
Description
Alice Chandrasekaran and Jennifer Aplin, co-founders of Digital Magenta Inc, join Sarah Hicks on this episode of the Predictable Revenue Podcast. Digital Magenta Inc is a specialized consulting firm that helps companies harness data to grow revenue and drive operational efficiencies. Together, co-founders Alice Chandrasekaran and Jennifer Aplin have combined their years of experience in data intelligence, sales, marketing, and revenue operations to build the Growth Data™ platform and help companies use data to accelerate growth and productivity. Highlights include: revenue growth’s missing link (1:15), what companies aren’t doing right now (4:50), what they should be doing (7:55), how to identify critical revenue drivers in your company (11:11), how Growth Data provides clarity (16:02), how to unlock the data (20:42), and the business impact of focusing on activities that generate the more revenue (29:00). SHOW NOTES: More on eliminating silos and optimizing revenue operations: Rev Ops: The Missing Link That Will Increase Your Revenue by 26% How to align marketing and sales to increase revenue with keynote speaker and expert business coach Jeff Davis Why Revenue Operations is a Critical Piece to Your Growing Sales Org
Released:
Apr 15, 2021
Format:
Podcast episode
Titles in the series (100)
013: Trusting the process: Acquia’s Mike Stankus on picking up the phone, learning to talk to executives and ensuring BDRs get ‘results in the business world’: In this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome a very special guest: Mike Stankus, Senior Vice President of Special Projects at Boston’s Acquia software. Mike, who leads Acquia’s global BDR team, is... by The Predictable Revenue Podcast