John Grossman is the CEO of Marc & Rose Hospitality, a collection of iconic resorts and hidden gems born of the America West with a passion for hard work, hospitality, and high-flying adventure.This is a replay of the well-received episode #2 of Masters of Moments where Marc & Rose was known as Classic Hotels & Resorts.In this episode, we discuss:- Sourcing deals & developing strategy- Leading an operating team & executing on a vision- Hospitality trends over the next decadeJohn Grossman:Marc & Rose - https://marcandrosehospitality.com/Grossman Company Properties - https://www.grossmancompany.com/Connect & Invest with Jake:Follow Jake on Twitter: https://twitter.com/jwurzakTake the Hospitality Investing Masterclass: https://learn.jakewurzak.com/Learn How to Invest with DoveHill: https://bit.ly/3yg8PwoTopics:(00:00:00) - Intro(00:03:30) - Introducing John & his portfolio(00:05:55) - What is it about leisure and independent hotels that is attractive to you?(00:07:40) - How have you avoided the franchising model after all these years?(00:09:12) - How do you approach the infrastructure of your organization?(00:09:59) - Why are folks who’ve come from places like Ritz Carlton and 4 Seasons a great fit for you?(00:11:40) - What are your criteria when you’ve found a market you like?(00:15:15) - How are you finding these properties when there are moratoriums on hotel doors?(00:18:42) - How do you plan out how each hotel will look once you’ve acquired an asset?(00:21:17) - How do you underwrite your deals?(00:26:43) - How do you think about who the guest is going to be?(00:29:18) - Who handles the design for your hotels?(00:32:56) - What are you prioritizing as you set your budget? (00:36:36) - What makes the best designers truly great?(00:39:42) - Are you prioritizing public spaces over guest room decisions?(00:43:01) - How are you creating “Moments” without focusing on the F&B side of the property?(00:45:36) - Is there a variable when you’re analyzing a new investment some would find surprising?(00:50:37) - Is being vertically integrated your best competitive advantage?(00:53:39) - How involved are you in setting the mold of the brand narrative for the designers?(00:57:22) - What are the big trends that you’re thinking about over the next 5 years?(01:03:18) - What is your favorite hotel?