Greg has successfully led Peachtree in more than $9.0 billion in acquisitions, investments, and development since co-founding the company. He has more than 24 years of hospitality experience with an emphasis on deal-structuring and financing and was formerly Senior Vice President of Business Development for Specialty Finance Group, originating more than $2.0 billion of hotel debt. Peachtree Hotel Group's track record spans more than 580 real estate transactions and $8.0+ billion in total capitalization of real estate assets. Connect & Invest with Jake: Follow Jake on Twitter: https://twitter.com/jwurzak Take the Hospitality Investing Masterclass: https://learn.jakewurzak.com/ Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo Links: Peachtree Hotel Group Greg on LinkedIn Ritz Reserve Dorado Beach The Montage Laguna Beach Topics: (00:01:44) Building Peachtree (00:06:52) Why was hospitality intriguing as an asset class? (00:09:04) Do you ever feel capped by the amount of capital you can raise by only being in hospitality? (00:12:12) How important is vertical integration? (00:17:33) How have you made money buying debt? (00:24:29) What were some learnings you’ve had from previous cycles? (00:28:26) How do you manage your reputation and perception while playing in a debt environment? (00:31:40) How critical is it to manage your P&L? (00:37:10 Holding investment committee on a Friday (00:38:57) Do you tour every asset? (00:40:25) What are the most interesting opportunities to you on the equity side right now and the near future? (00:44:30) How much emphasis are you placing on the actual real estate vs. the operating company? (00:46:40) Selling a fully renovated hotel vs. selling a hotel that needs renovation (00:49:27) What are some trends you’re seeing in hospitality that could be interesting investments? (00:51:54) Are you working on any conversions? (00:52:05) Would you ever break any of your verticals off or use them to buy another company? (00:55:34) What’s your favorite hotel?