This episode is an appearance Jake made on The Fort Podcast with Chris Powers.  Jake and Chris discuss:  How to create an exceptional hospitality experience How to underwrite hotel investment opportunities Partnering and learning from Barry Sternlicht How to add value to different types of hotels Links Check out Chris Powers and The Fort Podcast Hotel Bel-Air Brush Creek Ranch Blackberry Farm    Connect & Invest with Jake: Follow Jake on Twitter Take the Hospitality Investing Masterclass Learn How to Invest with DoveHill   Timestamps (00:03:14) How do you experience hotels? (00:05:14) What is Hospitality? (00:08:17) Jake’s journey into Hospitality (00:09:45) Jake’s Companies (00:11:36) Hospitality during Covid (00:21:42) How do branded hotels differentiate from each other? (00:23:12) What does great operation look like in a Commodity Hotel? (00:25:04) How are daily rates set? (00:32:39) Airbnb vs. Hotels (00:35:15) How do you define Lifestyle? (00:36:21) Who are people you admire in this industry? (00:39:02) Are there any emerging brands that will overtake the top luxury brands? (00:40:51) How would a hotel development come together? (00:44:19) What are you looking for in a hotel when you want to buy? (00:47:21) What’s a soft brand? (00:48:19) Do you need experience to partner with a Hilton or Marriott? (00:49:14) What does upgrading management look like? (00:54:34) What feedback do you see most often from guests? (00:57:48) Jake on partnering with Barry Sternlicht? (01;03:50) The One in Miami (01:07:56) How do you approach F&B? (01:09:30) What’s the greatest hotel in the world? (01:13:16)  How do you view hotels as investable assets over the next 5 years? (01:16:19) Are there any new revenue streams on the horizon?