As Co-CEO, Rob Lowe focuses on operations both at the corporate level and across its real estate activities.   Additionally, Rob and Mike co-chair the firm’s wholly-owned hospitality affiliate, CoralTree Hospitality Group. He is a past Trustee and President of the Palisades Presbyterian Church, is currently on the Board of Managers at the Palisades-Malibu YMCA and is an active member of Urban Land Institute.  On this episode, Jake and Rob discuss: How Lowe was able to build such a massive organization Converting Office to Residential Developing Hotel Properties Incentivizing teams and developing culture Links: Lowe - Beyond Buildings Rob on LinkedIn CoralTree Hospitality Ivy Station in Culver City, CA Terranea Resort in Palos Verdes, CA La Coorniche Hotel, France Connect & Invest with Jake: Follow Jake on Twitter Take the Hospitality Investing Masterclass Learn How to Invest with DoveHill   Topics: (2:36) - How did Lowe build such a massive footprint? (10:04) - What were some early insights you had on the importance of people and place? (14:23) - What are your thoughts on Office as an asset class? (16:25) - Are you looking to convert any of your Office buildings? (18:46) - What are some things you look for when determining if you can convert an Office to Residential? (20:32) - Have you ever considered getting Hotel, Office, and Resi within one building? (22:58) - How do your local teams integrate into the larger organization? (24:02) - How do you capitalize your deals? (25:06) - What’s been your experience working with your brother and how did you end up in the business? (28:06) - Did you have any hotel experience before you stepped into the role? (29:16) - Is developing hotels in today’s market more difficult? (32:41) - Do you prefer to buy assets from a bank or to develop from the ground up? (33:18) - Developing the Terranea hotel in California (49:27) - How did you approach F&B at the property? (51:02) - Thoughts on entitlement (52:27) - How did Destination Collective come about? (1:02:06) - Would you consider buying management companies with your new company? (1:03:58) - What contracts are you looking for right now? (1:05:20) - How do you think about incentivizing? (1:08:45) - How much time do you spend developing culture? (1:11:14) - What is your favorite hotel?