Today I'd like to introduce you to Alli Berry. Alli is a respected thought leader in the areas of content marketing and search engine optimization (SEO) and has led omnichannel marketing initiatives at companies like The Motley Fool, The Arena Group, and Kaplan. Alli and I chat about the benefits and challenges of content marketing and peek behind the curtain into the world of SEO -- what it is, what it isn't, and how to cut through the noise. Alli also provides great advice to individuals who aspire to enter the field of omnichannel marketing. Tune into episode 133 to hear Alli's story, her 'rocket-booster' moment, and her thoughts on achieving excellence in content marketing and search engine optimization.