Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I’m sharing 9 lessons I’ve learned from spending $700k plus in the past 12 months.   Tune into this episode and learn why ads are important in your business and when to use them, creative ways to use ads for more income, what makes ads work and what to focus on, behind the scenes of how I use ads in my business for a strong ROI, and more. You’ll also hear my advice for those JUST starting out with ads and what to do when an ad isn’t converting. Whether you’re a solopreneur who wants to DIY your ads or you’ve hired an ads expert on your team, this episode will help ensure you’re using ads to their full potential.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!