This episode of Not Alone is brought to you by Home Chef. For a limited time, Home Chef is offering my listeners 18 Free Meals, plus Free Shipping on your first box, and Free Dessert for Life, at HomeChef.com/VALERIA *Must be an active subscriber to receive free dessert.

Today, Valeria sits down with Jasmine Tookes. Best known for her work as a Victoria's Secret Angel, Jasmine is now a co-founder of the activewear brand Joja, an ambassador for numerous luxury brands, and a new mother. We all know Jasmine Tookes - but we don’t REALLY know her. In this episode, Valeria and Jasmine open up about being the products of resilient young single moms, the harsh realities of their early modeling careers, and why building a clothing brand is not for the faint of heart. Jasmine, also vulnerable, opens up about how she maintains balance between her career and motherhood, her views on the creator economy, and her aspirations for her brand and personal life. 

You can find Jasmine on: 
https://joja.com/ 
https://www.tiktok.com/@jastookes 
https://www.youtube.com/channel/UC613sjXVOaDPBoH5xFeqDYQ 
https://twitter.com/jastookes 

Valeria is on:
https://www.instagram.com/valerialipovetsky/ 
https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 
https://www.tiktok.com/@valeria.lipovetsky 
Not Alone Podcast

What We Talked About:

00:00 Intro

00:40 Who is Jasmine Tookes

01:19 The ultimate goal was to become a model

03:09 Raised to be tough by a single mom

06:04 You gotta do all on your own

07:06 What kept you going?

09:08 You can succeed in whatever you want to do

10:04 JoJa - combining fitness and fashion

12:30 “I’ve worn so many hats building the business.”

14:54 Business aspirations for the brand 

16:08 Lessons learned as a new mother

18:07 “I try to not be hard on myself.”

20:11 How do you see yourself as a parent?

21:36 Growing up with two mother figures

22:42 Do you have daddy issues?

26:05 When your stylist is your own mother

27:48 How do you present yourself on social media?

30:06 “I will always be a model.”

31:48 People love to learn what you wear

33:49 How much are you willing to share online?

35:44 How do you recuperate from traveling too much?

37:10 What keeps you busy these days?

39:37 “Work hard, play harder.”


Learn more about your ad choices. Visit megaphone.fm/adchoices