How do you handle the pressure of juggling the demands of content creation, engaging with your audience, and running your brand successfully? How do you strike a balance between showcasing your personality as an influencer and maintaining a professional image for your brand? Valeria knows all too well what it is like to be both!

Today, Valeria welcomes one of the OG beauty and lifestyle influencer, blogger, YouTuber, and the co-founder of Summer Fridays, Marianna Hewitt. Marianna opens up about passion as the driving force in her life, the secrets of planning for the future and the transition from influencer to thriving entrepreneur, how she finds balance in what she shares online while setting healthy boundaries. 

You can find Marianna on: 
https://summerfridays.com/ 
https://lifewithme.com/ 
https://www.instagram.com/marianna_hewitt/ 
https://www.youtube.com/user/mariannahewitt 
https://www.facebook.com/MariannaHewitt/ 
https://www.tiktok.com/@marianna_hewitt 
Life with Marianna

Valeria is on:
https://www.instagram.com/valerialipovetsky/ 
https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 
https://www.tiktok.com/@valeria.lipovetsky 
Not Alone Podcast

What We Talked About:

00:00 Intro

00:39 Growing up between Ohio and Germany

02:32 Being happy independently than unhappy together

05:50 The ups and downs of being an only child

09:30 Sometimes we aren’t ready to learn our life lessons

13:17 Living a life of routines and daily habits

16:00 The passion for journalism

21:36 Using data and analytics to build a brand

26:01 How do you plan for the longevity of your brand?

28:47 How do you switch from being an influencer to an entrepreneur?

31:47 It’s about hiring the people that you trust

33:48 How did you find your leadership style?

36:17 Finding a balance in what you share online and setting up boundaries

40:21 Do you ask yourself questions before you post something online?

42:22 What does success mean?

43:29 Gratitude for the people you work with 

48:21 What is your WHY?