This week, Valeria is joined by one of fashion’s most successful entrepreneurs: Joanna Griffiths. Joanna Griffiths is the Founder and President of Knix and Kt by Knix, the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally and is lauded as the pioneer of the leakproof/period underwear marketplace. Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder in 2022 through the sale of Kniz for$320 Million Dollars.

In this episode, Joanna and Valeria share their insights on evolving work perspectives after motherhood, the challenges of integrating work and personal aspirations, and the transformative power found within uncomfortable opportunities. 

You can find Joanna on: 
https://www.instagram.com/joannaknix/
https://knix.ca/ 
http://bit.ly/3v93QiF
https://www.knixteen.ca/products/some-periods-a-first-book-about-periods 

Valeria is on:
https://www.instagram.com/valerialipovetsky/ 
https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 
https://www.tiktok.com/@valeria.lipovetsky 
Not Alone Podcast

What We Talked About:

00:00 Intro

00:20 Self-identity

02:41 Identity after motherhood

05:19 How time can affect perspectives, self-care, and priorities

08:03 A mother’s role in work and life

13:17 Multiple identities of an entrepreneurial women

15:12 Expectations on female entrepreneurs

17:07 Self-discovery through uncomfortable opportunities

22:21 Embracing self-accomplishments

23:53 Starting over and rising above the challenges

27:11 Work-life integration

28:46 Finding Balance Between 0 and a 100

32:09 Finding calm within the chaos

35:03 Evolving from ego-driven motivations

42:38 Life After Birth

46:14 Navigating the fourth trimester

48:58 The power of storytelling

52:02 Self-worth and self-esteem


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