In this episode, Sylvain and I discuss excess profits, how and why the Agri-Foods Analytics lab came up with the term and that number, and what Sylvain wants Canadians to take away from the exercise.Breaking news: we take on IT troubles in the food business in Canada…then more breaking news: lettuce pray for lettuce in trouble again.Michelin guide comes to Canada/Toronto/Vancouver - our last season guest Cory Mintz is not a fan. Cities invest big money to attract the Michelin guide.  https://guide.michelin.com/en/ca/restaurants/1-star-michelin/2-stars-michelinThe Craft Beer market in Ontario is not so frothy: is it a case of too many micros chasing too few draught taps in a tapped-out, quasi-post covid market?  https://www.thestar.com/business/2022/11/04/future-of-ontarios-craft-brewery-industry-not-so-frothy.htmlRead Greedflation 3 report here: https://www.dal.ca/sites/agri-fod/research/greedflation-3.htmlOur guest this episode is David Carsley, Head of Industry, Google Marketing Platform, talking about the insight, work and services for the food and foodservice business that Google has to offer.As a reminder to everyone in six sleeps, we will be podcasting live and interviewing a slate of guests at the upcoming Canadian Coffee Association Conference in Toronto at the Globe and Mail Centre on November 14.   Get your tickets today and come by and say hello. Our guests will include Christine Cruz-Clarke, CEO of Balzac’s, Kate Burnett, CEO of Bridgehead coffee, and Benjamin Tal, Deputy Chief Economist from CIBC…Links mentioned in the interview:1. Digitalmaturitybenchmark.withgoogle.com -> A self-service tool for companies to measure their digital marketing maturity. The survey was built in partnership with the Boston Consulting Group.2. ThinkwithGoogle.com ->  Google's hub to see all kinds of case studies from companies that have grown their business using Google's technology.3. Google Trends -> Explore what the world is searching in real time.4. Google Analytics 4 -> Google's unified app and web analytics tool. About DavidAs Head of Industry at Google, David advises Canadian companies on how to leverage the best of Google's marketing technology to drive profitable growth and future-proof their businesses. David's guiding principles are Empathy, Honesty and Humility -- traits he believes are necessary to build meaningful connections both professionally and personally. He lives in Oakville with his wife Leora and two dogs Brella and Gilligan.About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceabili