The 100th episode of the "Dear Art Producer," Heather Elder  welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra’s illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra’s criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections.  In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Sandra on LinkedIn: https://www.linkedin.com/in/sandra-gomez-834b714/      More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook