Honesty and open-mindedness are key. After 28 years of doing art production at FCB Global, The Designory, Suissa Miller, Saatchi and Saatchi, Team One, and now freelance, Lisa shares her perspective on the industry evolution and the keys to a well-oiled machine.   Key Takeaways [:30] Heather introduces Lisa Matthews and asks her guest to talk about who she is, where she is from and how she found her way into art production. [3:50] Lisa talks about some skills she gathered from previous experiences that still serve her today, as well as the importance of never presenting a problem without a solution. [7:09] Grabbing Lisa’s attention has always been a face-to-face affair, but if that’s not possible, find a uniquely personal way to get her to your website! [11:15] How should a photographer market to potential buyers? Lisa shares some actionable pointers. [13:14] Heather asks what Lisa needs to do to get a job approved once the estimates are in. And what does she do while the estimates are being prepared — any prep work? [17:50] How does Lisa handle large bid discrepancies? Experience plays an enormous role. [21:24] On divulging who the other bids are, Lisa shares her perspective. [24:40] Lisa shares how she handles the let-down call. [29:20] Heather and Lisa touch on the changes in the industry, as well as how agencies and their clients are restructuring and moving their budgets, sometimes even in-house to better tackle those changes. [34:57] Heather shares how so much of the work her photographers do cannot be shown because the rights have to be signed away before. [36:30] Lisa talks about the advantages of having a photographer that does motion as well and the importance of showing a wide array of your work on your website. [42:31] Lisa is known for her honesty and team support, and the people are the best part of her job! [45:19] Heather and Lisa share their experiences of being women in advertising and how gender issues are evolving in the industry. [49:29] If not an art producer, Lisa would work with animals or work in a cupcake store! [50:03] Heather thanks Lisa for coming onto the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.