27 min listen
097: Ali Berk, Director of Art + Print Production
097: Ali Berk, Director of Art + Print Production
ratings:
Length:
49 minutes
Released:
Sep 15, 2023
Format:
Podcast episode
Description
In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
Released:
Sep 15, 2023
Format:
Podcast episode
Titles in the series (100)
012: Mara Serdans, Freelance Art Producer and Consultant: Mara has been in the business for almost 15 years, both in advertising and publishing; she now consults with photographers on how to get noticed in crowded markets. Key Takeaways [1:07] Heather introduces Mara and asks her guest to talk about... by Dear Art Producer