[:31] Heather and Tracy share touching stories of how their relationship has impacted each other's lives through the years before diving into how Tracy found her way into art production. [6:58] Tracy talks about expecting changes in this industry and the importance of never becoming complacent. She also touches on the new realities brought about by technologies. [9:46] Because of its speed, Heather finds that email often lacks quality of information.   Tracy shares the core aspects of proper communication that she teaches all of her teams. Tone! Make certain your tone gets across. Details, details, details: Get in the habit of writing more than you would on a Post-it. Re-read yourself a few times, and anticipate what questions may come back your way. It all comes down to being considerate of the other person’s time, to which Heather reminds everyone to read those emails properly!   Pro tip: if you don’t have the time right now, send a quick message to let the person know you’ve received their email and will get back to them as soon as you’ve reviewed the contents.   [16:00] Heather touches on the need for companies and individuals to value experience, but also to have competent mechanisms to pass knowledge down so that not everything is lost in department mergers or outsourced positions. [19:11] Besides the constant technology changes, media deliverables have also changed. Tracy talks about print and television media becoming stills and motion media, as well as the importance of the language you use to describe what you do so as to not cut yourself out of opportunities (from art buyer to art producer). [24:03] Heather asks about changes in the use of outside production companies: agencies choosing producers as opposed to photographers? Tracy explains that clients are way savvier now and sometimes dictate who they want.   Heather and Tracy share some of their positive and negative professional experiences with outside producers!   [29:56] Being a woman in this industry … Tracy and Heather are of the lucky few that never felt that their gender ever held them back. Tracy shares recent exercises she went through with her firm that gave her a new perspective on language and gender. [36:43] What is Tracy known for at her firm? She shares what she hopes people would say. [38:06] Heather thanks Tracy for coming onto the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode MullenLowe University of New Hampshire Joe Grimaldi   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook