65 min listen
080: Karen Lipker, Dir. of Creative Services, Davis Elen Advertising
080: Karen Lipker, Dir. of Creative Services, Davis Elen Advertising
ratings:
Length:
36 minutes
Released:
Dec 9, 2021
Format:
Podcast episode
Description
Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald’s, Toyota, Smart and Final and the Purity Coffee accounts. Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands’ product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio space shortages and advice on bidding when they don’t know the budget. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen Lipker on LinkedIn here. Mentions: LA Photo Works Le Book More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
Released:
Dec 9, 2021
Format:
Podcast episode
Titles in the series (100)
013: Renee Jean, Freelance Art Producer — Apple: Tune in for some insights we’ve not heard on this podcast before as Renee shares some of the experience she has gathered over her 12-year career. Key Takeaways [:41] Heather introduces Renee Jean and asks her guest to talk about who she is,... by Dear Art Producer