Today’s episode is an expansion on the Dear Art Producer format! Monica Zaffarano, Photoshoot Producer and Founder of Trybe Production Collective comes on the podcast to share her experience on the importance of relationships, the growing prevalence of motion, and how to stay relevant in a changing industry.   Key Takeaways [:32] Heather introduces Monica Zaffarano and asks her to share how she made her way into production from ballet, musical theater, and acting. [5:45] Monica speaks about how Trybe Production Collective came about, the constantly evolving industry and why she ended up having to also do some freelance art buying! [11:15] Heather touches on a public collaboration idea she has been toying with regards to producers — but she has her hands full! [12:39] Monica and Heather speak to having a second person. [14:44] How does Monica keep it all together? Balance and boundaries are important, don’t say yes to too many things. [18:47] Most jobs have motion in them now, Monica details what that means operationally with her photographers and their DPs and crews. [21:13] Monica talks about the estimating process and breaks down the things reps and photographers can do to make the process smoother! [26:02] Reduce your rate or reduce shoot days? Monica shares how she chooses to share and show discounts. [27:30] Bidding multiple photographers on the same project happens, Monica learned some early lessons from those. [30:25] Monica speaks to fostering creativity on set and with her photographers — listening comes first and have lots of food. Heather and Monica open a parenthesis on treatments: they are super informing and good ones have clarity and a good balance of visuals and approach. [36:48] On the impetus for the drop/ocean quote on Monica’s website, the Trybe logo, and the recurring theme of “us” and relationships on the podcast and in this industry. [41:23] What do photographers need to do to stay relevant? [44:12] If not production, what would Monica do? [45:24] Heather thanks Monica for coming on the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode Trybe Production Collective “Individually we are one drop, together we are an ocean.” — Ryunosuke Satoro   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about today’s guest Monica Zaffarano on LinkedIn