42 min listen
068: Heather Black, Senior Integrated Freelance Producer
068: Heather Black, Senior Integrated Freelance Producer
ratings:
Length:
43 minutes
Released:
Oct 23, 2020
Format:
Podcast episode
Description
Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B’s process for selecting potential creatives for a project. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Heather Black’s portfolio here https://www.heatherblackproducer.com/, on Instagram here and on LinkedIn here. Mentions: FreelanceArtProducer.com More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
Released:
Oct 23, 2020
Format:
Podcast episode
Titles in the series (100)
018: Dave Lewis, Senior Content Producer, Carmichael Lynch: Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and... by Dear Art Producer