From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Cliff is a husband, a dad to 3, and CEO of Frios Gourmet Pops. He left their family business to pursue his entrepreneurship dream. Ultra running, fishing and reading are his outlets. Top 3 Value Bombs 1. It will help if you have a mentor to be guided in understanding what you are going through. 2. Listen to the stories of other people and be inspired. 3. Create memories that will last a lifetime. Life isn't a dress rehearsal; you get one shot every day, so give your 100 percent. Are you ready to be your own boss? Visit and request info - The Frios Franchise Sponsor HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!