From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Luke Armstrong is the Global Head of Sales for F45 Group - the fastest-growing fitness franchise in the world. Top 3 Value Bombs: 1. If you have a great product, it will do its own marketing. 2. Make the experience special for the customer and be different. Do something that is original. 3. You have to be very action-oriented in business. Taking risks isn’t really a bad thing; you just have to be open to the results. Check out the franchise opportunities available on the F45 website! - F45's Website Sponsors: HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Closers.io: A world-leading sales training and certification company. For more info on their sales certification visit Closers.io/eof! Roll by ADP: Ready for a lot less stress in your life? Get 3 free months of unlimited payroll processing when you visit RollByADP.com/fire! Terms and conditions apply.