We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space and provide a training tip for the week.

Target considering paid membership program to compete with Amazon, Walmart: report
https://nypost.com/2024/02/07/business/target-considering-paid-membership-program-to-compete-with-amazon-walmart-report/

Sponsored Display | Geotargeting
https://www.linkedin.com/posts/destaney-wishon_sponsored-display-geotargeting-activity-7160694127251062785-gtD3/

Amazon announces Rufus, a new generative AI-powered conversational shopping experience
https://www.aboutamazon.com/news/retail/amazon-rufus

The latest actions against fake review brokers: Amazon continues to see success in global efforts to stop fake reviews
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers
For sellers seeking to harness data with precision, Helium 10's latest features provide sellers with immediate sales data and a two-year historical view right from search results and product pages. And for sellers eyeing the Brazilian market, our Listing Builder AI now crafts listings in Portuguese, simplifying your international expansion efforts. Tune in for these insightful updates and more, tailor-made for serious sellers eager to stay ahead in the ever-evolving Amazon FBA landscape.
 
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:43 - Big Amazon Coupon Update
01:40 - Save on FBA Fees
05:21 - Target Prime Coming?
06:00 - Sponsored Display Locations
07:05 - Clickable Tabs in A+
07:52 - Amazon's Rufus
09:20 - Fake Review Broker Industry
10:44 - Follow Helium 10 On TikTok
11:01 - Helium 10 New Feature Alerts

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Transcript

Shivali Patel:
An interesting Amazon coupon update lower fulfillment FBA fees with the Ship in Product Packaging program and geographically targeted sponsored display ads. This and more on this week's episode of the Weekly Buzz.
 
Bradley Sutton:
How cool is that? Pretty cool, I think.
 
Shivali Patel:
Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Helium 10 Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space, and we also provide you with a training tip of the week that will give you insight into serious strategies for Serious Sellers of any level in the e-commerce world. Let's see what's buzzing this week. First up, we have a big Amazon coupon update this week. Bradley was setting up a new launch for a test coffin shelf and he saw this when setting up coupons. Basically, now you can create coupons for specific audiences, similar to what you see in brand tailored promotions, for example, having them show up only for customers who might have abandoned your product in their cart. Other alternatives, as you can see here, include things like people who have not purchased recently nor frequently, with varied spend, who are considered at risk, Brand followers who have clicked to follow the brand on Amazon, and so much more. If you just keep scrolling, note that you do need to be brand registered for this, and since they're in the process of rolling it out, you may or may not see it, but it's cool to play around with, especially since this lets you set it up at the ace in level compared to what you can do inside of brand tailored promotions, where promotions are for all the products in your brand.
 
Shivali Patel:
Next up, let's talk about the lower FBA fulfillment fees with Ships in Product Packaging. Amazon recently