We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

California man receives dozens of Amazon packages he never ordered
https://www.upi.com/Odd_News/2024/02/15/mysterious-Amazon-packages-Woodside-California/6441708019084/

The Amazing Ways Walmart Is Using Generative AI
https://www.forbes.com/sites/bernardmarr/2024/02/15/the-amazing-ways-walmart-is-using-generative-ai/

Sponsored Brands video introduces vertical video creatives on the advertising console and Amazon Ads API
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-video-introduces-vertical-video-creatives/

The final leg of our journey takes us to the launch pad of Helium 10's latest tool, akin to Surfer SEO, but built for conquering the Amazon listing optimization battlefield. Bradley shares his journey from four months in the trenches, crafting over 150 listings to decode the Amazon algorithm for ranking. And for those hungry for knowledge, we spotlight an array of events and webinars, including a keyword research masterclass with Jason from Vitacup. Tune in for these insights and more, as we provide serious strategies for serious sellers looking to make their mark.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:21 - Amazon Brushing
03:26 - New Brand Metrics
04:30 - Walmart AI
06:40 - Amazon Vertical Video
07:40 - FBM Returns
08:30 - FBA Inbound Placement Service
17:39 - 3D Models
18:55 - Upcoming Online and In-Person Events
23:00 - Helium 10 Seller Connect Forum
23:23 - New Feature Alerts

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► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:
Amazon's new FBA inbound placement service fees are going live in a couple of weeks. Walmart's integrating generative AI Vertical video PPC ads are now live. Helium 10 releases its most requested tool of 2023 for sellers. These and many more stories on today's weekly buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on and news articles in the e-commerce world and we let you know what new Helium 10 features there are and we give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Got a few articles today, but a little later on I'm going to give you guys a complete breakdown of that new FBA inbound inventory fee service that is coming out soon. Some sellers are saying they might have to pay double what they used to. Is that really true? I'm going to break down some things inside of Project X to show you what the fees are going to be, and make sure to stay to the end, because we also have exciting, exciting new tool announcement that's in beta for Helium 10 members.
 
Bradley Sutton:
All right, let's go ahead and hop into the news. The first article today is from upi.com and it's entitled California man Receives Dozens of Amazon Packages he Never Ordered. Does that sound familiar to you? This sounds like things that were happening years ago that maybe some of us thought you know went away. But basically, this guy in California yesterday he says he received dozens of mysterious Amazon packages at his home over the course of six months. Now, first he just started with a couple of envelopes, he said, but then a lot more products were coming. All right, the name on the lab