We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

How Amazon is using AI to ensure authentic customer reviews
https://www.aboutamazon.eu/news/policy/how-amazon-is-using-ai-to-ensure-authentic-customer-reviews

Temu, Shein far lag Amazon as online holiday shopping ramps up
https://www.reuters.com/business/retail-consumer/temu-shein-far-lag-amazon-online-holiday-shopping-ramps-up-2023-11-22/

Amazon to Launch Live Shopping Deals During Black Friday Football Game on Prime Video
https://variety.com/2023/shopping/news/amazon-black-friday-football-game-prime-deals-1235805778/

Hyundai to Sell Vehicles on Amazon Starting in 2024
https://www.caranddriver.com/news/a45896102/hyundai-amazon-car-sales-2024/

Stay tuned as we discuss the latest new features from Helium 10 and share some valuable newsletters to keep you in the loop. Later on, we share some game-changing strategies with Mina Elias for auditing your Amazon PPC campaigns. You'll learn how to manage campaigns effectively and monitor and improve campaign performance. Join us for this exciting episode!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:02 - AI Review Police
03:20 - Temu, Shein Lagging
04:53 - Black Friday Football
06:45 - Amazon Posts Videos
08:15 - Hyundai Buy Box
10:00 - Billion Dollar Seller Newsletter
11:00 - Commerce Accelerated
11:35 - Weekly Buzz
12:19 - Helium 10 New Feature Alerts
16:20 - ProTraining Tip: How To Audit Your PPC Campaigns with Mina Elias

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Transcript
Bradley Sutton:
Amazon is employing AI to police fraudulent reviews. Timo and Sheen are lagging in holiday sales. This week is the first ever Amazon Black Friday football game. You soon can have videos for Amazon Post. These and much more stories on today's weekly buzz. How cool is that? Pretty cool, I think.
 
Bradley Sutton:
Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on as far as news goes in the Amazon, Walmart, e-commerce world. We give you all the latest new Helium 10 features that have been released this week and we give you training tips the week that will give you serious strategies for Serious Sellers of any level in the e-commerce world. Let's see what's buzzing. All right, today is Thursday. Yes, I'm recording this on Thursday. Yes, it's an American holiday, but we at the weekly buzz do not take any time off, guys. We want to make sure you guys know what's going on out there, so let's go ahead and hop right into the news.
 
Bradley Sutton:
The first article of the day is actually a was a press release by Amazon, and it's entitled how Amazon is Using AI to Ensure Authentic Customer Reviews. All right, you know a lot of us worry, sometimes complaining about, you know, a lot of competitors doing some black hat strategies in reviews, right, and so this article goes in to talk about how advanced AI helps publish authentic reviews and weed out the fake ones. You know it mentions how the vast majority of reviews pass this Amazon bar of authenticity and they get posted right away, but that they're using AI to kind of look or try and detect if there's potential review abuse and if that happens, they either delete the review, they take action against the reviewer A lot of interesting things this article talks about. Now, the thing that almost kind of like worried me