We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

Amazon launches generative AI tool to answer shoppers’ questions
https://www.cnbc.com/2024/01/16/amazon-launches-generative-ai-tool-to-answer-shoppers-questions.html

FedEx announces its own commerce platform for merchants
https://techcrunch.com/2024/01/15/fedex-announces-its-own-commerce-platform-for-merchants/

Amazon May Start Charging Users for Certain Alexa Services
https://www.mensjournal.com/news/amazon-alexa-plus-subscription-service

Helium 10 Elite / AVASK Plus Workshop: A Day of E-Commerce Mastery in Frankfurt, Germany
h10.me/avaskgermany

The discussion concludes with a dive into using Amazon’s brand analytics data together with Helium 10’s Black Box to unearth niche keywords and product opportunities, offering you three different sets of strategies for identifying market gaps and leveraging data to enhance your Amazon-selling game. Join us for an episode that's not just about the news, but about giving you the insights and strategies to level up your Amazon journey.
 
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:48 - Amazon App AI Tool
03:21 - FedEx Marketplace?
05:02 - Alexa Plus
06:17 - Walmart Video Ads
07:08 - FBA Shipment Window
08:42 - Reduce Returns
10:32 - Europe Conference
11:33 - Pro Training Tip: Amazon Product Research Tools

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Transcript

Bradley Sutton:
Amazon has started rolling out its consumer side generative AI shopping assistant. FedEx making an e-commerce marketplace. Walmart, sponsored brand ads and video ads, have a beta launch. A first-ever Helium 10 workshop in Germany next week. This and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz.
 
Bradley Sutton:
We give you a rundown of all the news stories and articles that's going on in the e-commerce world and we give you training tips of the week that will give you serious strategies For serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got a lot of articles today, so let's go ahead and hop right into it now. The first one here is actually from CNBC and it was an article Entitled Amazon launches generative AI tool to answer shoppers questions. Now, this is pretty interesting because you know we've been talking about this for over a year, about how amazon has been testing Different tools and they're going to be coming out with things that allow the consumers you know, like shoppers of amazon to perhaps have generative AI like Conversations when they are shopping. Now it hasn't gotten to that point yet. However, something new that has been spotted in the wild I haven't seen it in my app yet is that there's a prompt that asks customers questions about a specific item and then it returns an answer within a few seconds by summarizing information collected from product reviews and the listing itself. Now something to note again. Like I said, this is not some conversation like you can. You can do with ChatGPT. It says, unlike open-art ai's ChatGPT, amazon's new feature isn't equipped to carry out a conversation, but it can respond to creative prompts. It says on a listing for a woman's vest, it could write a haiku about the product.
 
Bradley Sutton:
How that Is going to help us sell products, I'm not sure.