It’s Not Puffery. Do You Have the Evidence To Be #1?

FromThe Ad Watchers

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It’s Not Puffery. Do You Have the Evidence To Be #1?

FromThe Ad Watchers

ratings:

Length:

28 minutes

Released:

Jun 14, 2023

Format:

Podcast episode

Description

Discover the intricacies of supporting #1 claims in advertising and gain insights for effective marketing strategies on this episode of Ad Watchers.

Released:

Jun 14, 2023

Format:

Podcast episode

Titles in the series (10)

Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.

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It’s Not Puffery. Do You Have the Evidence To Be #1?: Discover the intricacies of supporting #1 claims in advertising and gain insights for effective marketing strategies on this episode of Ad Watchers. by The Ad Watchers
28 min listen
It’s Not Easy Being Green. What’s Next in ESG?: Discover the truth behind green advertising claims in this episode of Ad Watchers. Join hosts Dan and Annie and guest La Toya Sutton from The Clorox Company in this Earth Day episode. by The Ad Watchers
33 min listen
Are You Taking Care of Your Health (Claims)?: In this episode of Ad Watchers, hosts Dan and Annie discuss the importance of substantiating health-related claims with scientific evidence. by The Ad Watchers
28 min listen
A Different Playing Field. How is Advertising to Kids Different?: In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? by The Ad Watchers
27 min listen
Data Privacy Framework (DPF) is Here – Now What?: The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. by The Ad Watchers
27 min listen
The NAD Top 10 — Did you know?: In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have. by The Ad Watchers
35 min listen
What is the Appeal of an Appeal? Getting to Know NARB: In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. by The Ad Watchers
36 min listen
Endorsements & Testimonials – So What’s New?: In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), revisit the Federal Trade Commission’s (FTC) Endorsement Guides. Given the recent updates to the Guides, by The Ad Watchers
21 min listen
The Best Subject In Advertising Law: Is It Puffery?: For this episode of Ad Watchers, join us for Eric’s favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. by The Ad Watchers
28 min listen
Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?: In this episode In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They highlight several recent NAD cases related to consumer revie... by The Ad Watchers
21 min listen

More Episodes from The Ad Watchers

Skip carousel

The Best Subject In Advertising Law: Is It Puffery?: For this episode of Ad Watchers, join us for Eric’s favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. by The Ad Watchers
28 min listen
Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?: In this episode In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They highlight several recent NAD cases related to consumer revie... by The Ad Watchers
21 min listen
Endorsements & Testimonials – So What’s New?: In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), revisit the Federal Trade Commission’s (FTC) Endorsement Guides. Given the recent updates to the Guides, by The Ad Watchers
21 min listen
What is the Appeal of an Appeal? Getting to Know NARB: In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. by The Ad Watchers
36 min listen
The NAD Top 10 — Did you know?: In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have. by The Ad Watchers
35 min listen
Data Privacy Framework (DPF) is Here – Now What?: The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. by The Ad Watchers
27 min listen
A Different Playing Field. How is Advertising to Kids Different?: In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? by The Ad Watchers
27 min listen
It’s Not Easy Being Green. What’s Next in ESG?: Discover the truth behind green advertising claims in this episode of Ad Watchers. Join hosts Dan and Annie and guest La Toya Sutton from The Clorox Company in this Earth Day episode. by The Ad Watchers
33 min listen
Are You Taking Care of Your Health (Claims)?: In this episode of Ad Watchers, hosts Dan and Annie discuss the importance of substantiating health-related claims with scientific evidence. by The Ad Watchers
28 min listen

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It’s Not Puffery. Do You Have the Evidence To Be #1?

It’s Not Puffery. Do You Have the Evidence To Be #1?

Description

Titles in the series (10)

More Episodes from The Ad Watchers

Related podcast episodes