In today's episode I am chatting with branding and web designer Katie Lake of Studio Lago design.We talk about how to know when your wedding business needs a rebrand and the importance of having a website that reflects your work and speaks directly to your ideal customer.Ask yourself during this episode - is it time for a wedding business rebrand?Follow Studio Lago on Instagram.The importance of reassessing your business (00:00:00) Katie discusses the need to reassess your business and realign your values and brand if necessary.Introduction to Katie Lake and her business transition (00:01:03) Becca introduces Katie Lake, owner of Studio Largo Design, and discusses her transition from the wedding industry to offering branding and web design services.Common mistakes in wedding business websites (00:06:26) Katie discusses common mistakes in wedding business websites, including lack of customization for ideal clients and lack of strategic planning for customer journeys.Updating Your Website Strategy (00:09:47) Importance of having a website as the center of your business and strategies for updating it frequently.Gaining an Outside Perspective (00:12:39) The importance of stepping out of your own perspective and seeking feedback from ideal clients and market research calls.Knowing When to Rebrand (00:16:37) Considering the alignment of business goals, values, and vision before deciding if a rebrand is necessary, and focusing on the ideal client's perspective.The visual rebrand process (00:19:30) Tips on aligning visual branding with ideal clients and creating mood boards.Improving your website (00:21:14) Suggestions for updating and enhancing a website, including reflecting the brand visually and optimizing the home page.Finding the right website designer (00:26:39) Considerations for selecting a website designer, including personal connection, experience, strategy, and budget.The importance of running your business as a business (00:29:50) Katie emphasizes the need to see your business from an outsider perspective and run it with a clear business strategy.Transitioning from winging it to running a proper business (00:31:12) Katie discusses the process of reframing everything and gaining clarity in order to run a business with confidence, rather than waiting for business to come.Taking action to improve your website and brand (00:32:32) Becca encourages listeners to set goals, revisit their values, and evaluate if their website and brand are still aligned, and take action if necessary.