Today I am sharing the insights that have come out of the latest UK Wedding Report from Bridebook and the Knots recent proposal report. I am looking at the date to answer the question what do wedding couples want in 2024?Download the full UK Wedding ReportDownload the Knot Proposal reportWant help getting in front of couples? Take my FREE visibility Bootcamp.Time Stamps:Introduction to industry reports (00:00:00) Explanation of the importance of industry reports and the intention to analyze two specific reports.Caveats of reading industry reports (00:00:53) Guidance on how to interpret industry reports and the potential biases in the data.Insights from UK Wedding Report 2024 (00:03:16) Highlights from the UK Wedding Report, including increased wedding spending, the influence of Gen Z, and the importance of Instagram for couples.Importance of price transparency (00:06:04) Emphasis on the significance of price transparency for wedding business and the impact on couples' decision-making.The role of personality in decision-making (00:08:58) Discussion on the importance of personality and comfort with suppliers, outweighing price considerations for couples.Personalization trend (00:10:02) The increasing importance of personalization in weddings and the potential for wedding businesses to offer personalized services.Shift in wedding day preferences (00:11:00) Insights into the declining popularity of Saturday weddings and the opportunities for wedding businesses in weekday weddings.Challenges for couples and simplifying the process (00:12:51) Identification of pricing and overwhelm as significant challenges for couples and the need to simplify the booking process.Sources for finding suppliers (00:15:32) Insights into the main sources used by couples to find wedding suppliers, including Google, social media, and word of mouth.Empowering Couples (00:16:18) Tips for empowering couples to share and recommend wedding businesses through gifts, networking, and word-of-mouth.Sustainability in Weddings (00:17:12) The increasing importance of sustainability in weddings, including eco-conscious choices and the need for businesses to promote sustainability efforts.Destination Weddings (00:18:33) The rising popularity of destination weddings, particularly in Italy, and the opportunities it presents for businesses in this market.Proposal Trends (00:20:21) The growing trend of pre-engagement wedding planning and the increasing demand for elaborate proposals, creating potential opportunities for wedding suppliers.Pricing and Social Media Presence (00:22:15) The importance of transparent pricing, addressing overwhelm, and maintaining a strong online presence to attract potential clients.Mentioned in this episode:Join the FREE 'Get Visible and Book More Weddings' audio bootcamp nowFeeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings.
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