Jay Altizer has worked at Bain and Company, PepsiCo, PricewaterhouseCoopers, and Deloitte Consulting. His extensive experience includes driving transformations and high-stakes change in a variety of industries such as CPG/FMCG, manufacturing, distribution, airlines, technology, and B2B products/services, but in this episode, he shares his knowledge and experience of the food industry. To learn more about Jay’s firm visit https://www.fallingbranchadvisorsllc.com/, and he can be reached at jay.altizer@fallingbranchadvisorsllc.com.  Key points include: 01:49: The multiple roles in the value chain 10:40: The different types of companies in mid-market food space 13:00: Issues facing food companies in the $20-500 million range 18:39: Trade spending and discounting in the food industry Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.