Download the audio file   Podcast Summary: In this podcast, Joe Lynch welcomes Ann Holm to the show. Joe and Ann discuss their upcoming sales improvement program. The program, 21st Century Sales Skills for Transportation Logistics Professionals begins Wednesday, September 19th, 1:00 p.m. EST and last 10 weeks. The sales improvement program was designed specifically for transportation and logistics professionals and their hectic, unpredictable schedules. The program will be delivered remotely, which means there is no travel. The training program consists of 3 separate components: 1. Training webinars 2. One on One coaching sessions 3. Online assessments and instruction, specially tailored to your unique personality types. Podcast Show Notes: 00:25 – Joe welcomes his friend and collaborator, Ann Holm 00:35 – New sales improvement program starting September 19 and lasting 10 weeks 21st Century Sales Skills for Transportation Logistics Professionals 01:09 – Joe shares how he met Ann 8 years ago Joe hired Ann Holm as an executive coach to work on lead generation Ann’s suggestion for The Logistics of Logistics 02:45 – Lead generation in the 21st century A distracted, crowded marketplace with empowered customers The importance of positioning for success 04:51 – Why developing specialization or niche is more important than ever Clarity on your business 05:44 – The program is done remotely, as convenient as possible There will be 9-10 training sessions every Wednesday, 1:00 p.m. EST, 10:00 a.m. PST 3 coaching sessions 06:48 – Ann talks about the benefits of the online training (web-based) Helping individuals understand their sales personality Website available 24/7 Joe’s experience with the online training platform The online assessment provides every participant with an individualized training plan (identifies strengths and weaknesses) Playing your game vs somebody’s elses Understanding different communication styles 10:21 – Program highlights Becoming an expert in your space — 46 different services in transportation Trends in transportation, logistics, and supply chain Positioning yourself for success through personal branding Getting good leads is one of the keys to sales success Managing the sales process 21:14 – Each participant develops a customized sales action plan with Ann Holm Individual coaching sessions focus on individual development and execution 26:05 – 21st Century Sales Skills for Transportation Logistics Professionals Topic Takeaways: Joe Lynch and Ann Holm are conducting a sales improvement program especially for transportation and logistics professionals The program is called 21st Century Sales Skills for Transportation and Logistics Professionals and begins on September 19th The program is very comprehensive and includes 9 training sessions, 3 one-on-one coaching sessions and access to a website that includes the latest sales best practices Mentioned Resources: The Logistics of Logistics Annholm.net