There are a lot of marketing channels outside of the marketplace that you can take advantage of. One of the most popular ones? YouTube.   Today, we’ll be talking about how you can optimize your YouTube channel to boost your brand’s visibility and keep that flywheel going, and we’ll use actual before-and-after data from our own channel to demonstrate how much these strategies work.    I’m excited to be joined today by one of our very own team members from the Philippines, Hannah. She has been doing great work with us for a couple of years and she now leads our writing team as well as our prepping and survivalism brand.    Hannah will go over the specific techniques that they used to optimize our own Tactical YouTube channel, with some real-world metrics to boot.    If you’re currently doing YouTube or are planning to use it as a content and marketing tool in the future, I’m sure you’ll find this episode to be very insightful.    Audio Timestamps:  Doing a video analysis - 10:22 Nailing down your keywords - 11:32 Creating a keyword-optimized titles - 14:54 Writing an SEO-friendly description - 16:52 Adding Info Cards and optimized video tags - 23:47 Having an eye-catching thumbnail - 27:22 Our actual before-and-after stats - 31:56   I’d like to thank Hannah for doing this episode with me. I’m excited to have our other team members come on the show to give you valuable insights into various aspects of running an ecommerce business. By the way, don’t forget to sign up to our Black Friday waitlist to avail of EcomCrew Premium at 50% off (Discount applies to all plans). Premium is about solutions and actionable advice to help ecommerce sellers not just navigate, but dominate the marketplace.    We offer unlimited 1-on-1 email support from two 7-figure sellers alongside a wealth of ecommerce resources you won’t find anywhere else. Take your business to the next level and join our waitlist here.   Until the next one, happy selling and we’ll talk to you soon!